Digital Marketing Strategy Certification Course
80% of marketers report their lead generation efforts are only slightly or somewhat effective.*
Customers are demanding your online presence, learn how to build the foundation of your business and earn your digital marketing certification with KBK. This course will include on-demand course work and feature the following:
Module 1 |Bullseye! How to Target Your Customer
Healthcare providers are researching online. Are they finding you? Learn the fundamentals of a unified digital strategy and develop a map of
- How can you help your customers solve a problem? Define their pain
- Why your product can solve their problem and relieve their pain?
- What will success look like for your customers?
Module 2 | Be SMART (with your goals)
Develop digital steps to close business quicker by improving customer buying and research experience. Understanding how your sales process works currently will aid in streamlining the customer experience and ultimately shorten the selling cycle.
Module 3 | The Fundamentals of Digital Strategy (Part 1)
Tactics to resonate with your audience. Week 3 delves into incisive marketing methods that target consumers with relevant, engaging messaging across all digital platforms to achieve growth.
Module 4 | The Fundamentals of Digital Strategy (Part 2)
Discover the modern tools and techniques for networking, reaching decision-makers, and gaining access to new audiences during every phase of the buyer's journey.
Module 5 | The Build-Out
From growth-driven website design and channel selection to CRM and content marketing, Week 5 outlines the pillars for an effective build-out that covers all the bases.
Module 6 | Be Social
Understand the power of social media and the value in implementing this as a key component to your growth plan. This webinar answers:
- Who's on social?
- How can you help?
- What are the different channels?
- Why does it matter?
Module 7 | Growth Through Momentum
Develop a lead nurturing strategy. You now have developed a plan with steps and targeted information to help with the Why? How? and What? of the buyer's journey from first touch to close. You have invested in leads, now what?
Module 8 | Taking the Next Step
You now have a clear understanding of the process to attract the network, continue to build your reputation as an expert in your space, convert, and grow your business.
Inbound Marketing Technologists Who Know Healthcare
We shape the customer experience through targeted inbound marketing that allows new customers to find your business organically. Our team of industry specialists has over 50 years of experience in the healthcare supply chain industry, including direct patient care, administration, medical manufacturing, sales, marketing and distribution.
Dates: Course work on demand will be required to be completed within 3 months