Rank on Top for Search Engines
Paid digital media is essentially a paid presence on websites, search engines, and social media – in the form of advertorials, sponsored content, display advertising, text advertising, or search results.
You can buy ad space directly from specific publishers, or you can purchase ad space through:
- Google AdWords
- Google Search
- Social media networks, like Facebook, Instagram, LinkedIn, Twitter, and YouTube
- Ad networks
Paid media is a cost-effective way to drive traffic to your website, attract new leads, and gain greater brand awareness across audiences beyond your organic social media and SEO efforts.
With paid media, you can precisely define your intended audience and even re-target visitors that have previously engaged with your brand. You can boost your organic social media posts to get more coverage, and you can bypass SEO delays and rank right at the top on specific search terms, with customized copy and direct links to your landing pages.
With paid digital media, you can control all aspects of your campaign, ensuring a relevant and compelling message targeted at the right audience on the right platform. Paid media can be tracked and measured in real-time, so you know what is driving clicks and generating leads.
Other benefits of paid media include being able to:
- Purchase contextually relevant placements
- Precise targeting based on demographics, interests, language, date, time, and geographical location
- Optimize campaigns to up weight ads that work and eliminate those that don’t deliver ROI
- Low production costs compared to traditional print, TV, and/or radio,
KBK’s team of creative and media specialists have the insights and understanding of the healthcare industry and also the tools and skills to run a holistic digital marketing campaign that will meet your ROI expectations. KBK can help you do keyword planning, copywriting, creative design, media planning, reporting, and optimization.
To grow your reach and strengthen awareness of your healthcare offering, contact KBK Communications for a consultation on how to get started.