What Does E-Commerce Mean for Your Business?

Having an e-commerce shop on your website means you can reach a wider customer base with minimal overheads, as your website becomes an extension of your sales force, allowing you to market and sell your entire product range 24/7. 

Adding an e-commerce capability to your website is not just about setting up an online version of your retail shop. It also involves setting up functionality for product reviews, order tracking, payment gateways, inventory management, automated shipping and communication workflows, and integration with your customer relationship management (CRM) system. 

A key advantage of having an e-commerce offering is that it gives you a clear picture of your customers. It allows you to capture customer information so you can drill down into their web browsing and purchase history, understand where they come from, when they abandon their shopping cart and help identify up-sell and cross-sell opportunities. 

KBK has years of experience developing e-commerce solutions, including integrating with ERP systems and configuring e-retail platforms such as Shopify.

We understand how crucial it is that your customer’s online shopping experience meets and exceeds their expectations: it must be intuitive, efficient, and reliable. We start by evaluating your sales system and KPI’s before mapping out the workflow and automation requirements needed to deliver a seamless online shopping experience. We will help you integrate your inventory with your internal processes and ensure that your products are categorized accurately, displayed attractively with helpful photographs and detailed information, and always reflect your current stock and pricing in real-time.

KBK’s highly skilled e-commerce team will provide you detailed monthly reporting and we also offer search engine optimization (SEO) and digital marketing services. We arrange training if you prefer to go self-service, or we have a full-service package where we maintain your e-retail site for you.  

If you want to set up a new online shop or overhaul your existing e-commerce offering, contact KBK for a consultation. 

Interested in learning more?