KBK Communications

Shaping the customer experience

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Incorporate video into your sales

FREE Website Audit

Video Selling with VIDYARD

What do we see with incorporating video selling into your digital strategy? 4x increase in booked meetings and 3x Response Rates

Video has become an essential component of digital marketing, with research proving how effective it can be in:

Boosting search engine rankings
Improving user’s comprehension and retention of your message
Stimulating engagement along the entire sales funnel, and
Improving conversion rates.

Video is a powerful marketing tool for communicating with potential and existing customers. It allows you to memorably express complex information because you can combine sound, text, and imagery.

Find out how to get started

Express complex information easily

Combine sound, text, and imagery

It is also possible to personalize a video and it is quick, easy, and affordable to produce video content from your computer screen, webcam, or mobile phone.

With video, the sales cycle is shortened, and productivity increases as your sales team doesn't have to have face-to-face interaction to “see” more clients and build personal relationships. Video can be repeated, shared, reused, and repurposed, and it's perfect in times of social distancing.

Importantly, video is seen as more credible. This is because your viewers feel someone has invested time in making a video that talks ‘directly’ to them and so they feel obliged to engage with it.

Vidyard’s features include the ability to create dynamic, action-orientated content with instant feedback mechanisms (e.g. RSVP or Buy Now buttons). The videos can be used for sales presentations, explaining technical concepts, pricing models, step-by-step training demonstrations, or onboarding processes.

KBK can help you take advantage of all Vidyard’s features, training your staff to be “camera-ready” and creating effective video strategies that will give you a measurable uplift in conversion. If you would like to find out more about KBK’s video offering through Vidyard, please contact us for a quote.

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Who we are

At KBK Communications, we focus on customer experience, user experience, and digital transformation from research to purchase.

How we work

We offer a full spectrum of digital, PIM, CRM and customer experience solutions: strategy, paid media, creative, data, custom integrations, and technology.

Get in touch

Have a challenge or a question for KBK? Contact us here by simply filling out the form. We look forward to hearing from you!